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Top 6 insights as to why your home is not selling

Top 6 Reasons why your home is not selling

Nothing’s more frustrating for a seller than having your home sit on the market. And sit… and sit… and sit some more. Maybe buyers are touring your house, but not making offers. Or maybe buyers aren’t visiting your home at all. Either way, you’re starting to feel rejected. Often, the reason a home sits on the market for longer than expected boils down to a few easy-to-fix issues. Here are six of the big reasons your home may not be selling.

This is part of a continuing series of articles and helpful tips and insights into help you you’re your home by Nick Santoro and Joe Santoro of Personal Property Managers (www.personalpropertymanagers.com ) Personal Property Managers specializes in real estate sales and marketing, home downsizing, content clean out and removal and estate sales, and services Pennsylvania and New Jersey.

1. You’ve priced your home too high.
No matter what you feel your home should be worth, the truth is it’s only worth what people are willing to pay for it. Get a feel for what the comps — or comparable homes in your area — are going for and listen to buyer feedback. If people are consistently telling you the price is an issue, it’s time to pay attention. Trust your real estate agent to inform you about a fair price for the current market, and if you’re truly dead-set on getting your ideal asking price, take an honest look at whether you need to make upgrades to your home or wait for a market uptick.

2. No one knows your home is for sale.
Simply sticking a “for sale” sign in the lawn won’t cut it. Today’s buyers do the majority of their home searching online, which means you need to get your home listed on major real estate sites and on the MLS, or the multiple listing service, used by realtors and brokers. You’ll also want to make sure your online listing includes plenty of high-quality, well-staged photos.

3. Your home has some major issues.
It could be a big issue (like a old and leaking roof), or it could be a small but obnoxious issue that buyers just can’t get past (like outdated carpeting or wall paper). Either way, the fact that your home isn’t selling means buyers are consistently finding something wrong with it. Ask potential buyers for feedback after you conduct showings; their answers may help clue you in to the problem. Some buyers are willing to accept a lower price or a closing credit for a home with a sticking-point issue, but others are turned off from the start and figure it’s not worth the hassle of fixing it themselves or trying to negotiate a concession.

4. Your home does not have curb appeal and just does not show well.
Make sure that when prospective buyers tour your home, there’s nothing stopping them from falling in love with it. Open those blinds and curtains to let the natural light in and put lamps in areas that are especially dim. Remove any bulky furniture that makes the rooms hard to navigate. Take care of those small items you’ve been putting off, like fixing sticky drawer pulls or that leaky faucet. Small updates like these could be turning off buyers.

5. Buyers can’t picture themselves living there.
The more you enable buyers to picture their own life in your house, the more likely they’ll be to make an offer. Clean and remove clutter and get rid of overly personal items like those family photos along the stairway and your kids’ artwork on the fridge. If your home is currently empty, near-empty, or your furnishings aren’t to most buyers’ tastes, you may want to consider hiring someone to professionally stage your rooms.

6. You’ve neglected the curb appeal.
More than one buyer has pulled up to a house whose listing they liked, taken one look at the exterior, and driven away. It doesn’t matter how gorgeous your home is on the inside; if buyers aren’t willing to step in the door, then you’ve lost them.

A few simple fixes can make your curb appeal irresistible. Weed and mulch the flowerbeds, trim the hedges, clear the walkways, and repaint any flaking siding. Consider adding some “homey” touches like a wreath on the door or a bench on the porch. You don’t need to spend a ton on landscaping; just making the outside look presentable and welcoming can make all the difference.

For more information on real estate or home downsizing please contact Nick Santoro or Joe Santoro of Personal Property Managers at http://www.personalpropertymanagers.com or simply give us a call at 215-485-9272 or 908-368-1909. Personal Property Managers specializes in helping to home owners transition from their home of many years into a new community. Personal Property Managers services Pennsylvania and New Jersey and offers downsizing services, estate sales services, home staging, discount full service real estate services via its association with Every Home Realty.

Top 10 tips – to maximize your home value when trying to sell it

Top 10 tips for maximizing the value of your home…when you are considering selling it, by Nick Santoro and Joe Santoro, certified Senior Real Estate Specialist, Personal Property Managers.

  1. Remove unneeded items. When you have less clutter in your home it just makes your home look bigger, roomier and cleaner. Take your time. Go through your home and make piles of items and consider putting them in 3 categories; those you want to keep, those you want to get rid of and those you are still deciding and are on the fence with. This will make your life a lot easier and organized.
  2. Price it right. It is important that you have a complete understanding of your competition and price your home right, right from the beginning. Your real estate professional with develop a comparative market analysis to assist you in this area. A home that is priced well above the local market or above similar homes will not sell quickly, or possibly at all. Remember you only have one time to do it right and that must be right from the beginning.
  3. Work with a Pro. Having a good real estate agent or broker can make all the difference in the world. Today’s real estate market has rebounded. Your local professional realtor will assist you in the selling process. Today’s buyers are very careful and are value shoppers. A well conditioned home, priced right is the key to success. An agent who knows how to market and advertise your property, and who has good experience and connections, will be a huge asset.  
  4. Develop a marketing plan. The standard approach may not work for every property. When you decide upon an agent, make sure that he or she develops a customized marketing plan that fits you and your property. This may include social media marketing and a host of other online avenues well beyond a traditional flyer or sign on the lawn.
  5. Be very mindful of your pricing strategy. If your home isn’t getting a lot of activity or selling within a decent time period, usually within 30-60 days, work with your real estate professional to  consider changing the deal or make a price adjustment.  Offering a seller contribution is a great example. Be creative. You may want to consider offering a seller assist or a flat screen TV.   
  6. Get your finances in order. Consider having a home equity line of credit in place, should you need to relocate outside the area with your home unsold or if you happen to find the home of your dreams and your home is not sold. This way, you’ll have funds available.  Be aware, however, that if your current home doesn’t sell in a reasonable time period, you may be saddled with multiple mortgage payments. 
  7. Fix it up. It is very common for most buyers to ask for a home inspection. You’ll save time by getting a preliminary home inspection yourself and making repairs before putting the house on the market. In today’s market many potential buyers don’t want to buy a new home then turn around and invest more money to fix it up.  
  8. Ask for buyer feedback. Find out what potential buyers thought after a showing or any open houses you may have had. Take negative comments as constructive criticism, which will help you fix any flaws and capitalize on your strong points. 
  9. Watch out for buyer requested financing. Try and avoid at all cost a request from a buyer for you (the seller) to hold on to financing towards the purchase. Loans at fantastic rates are readily available. Don’t go into the banking business when there is less risk to you with an outright sale and traditional buyer financing.
  10. Be available for buyer showings at unusual times. If a potential buyer wants to see the house at an unusual time such a early morning or late at night, then so be it and do what you can to accommodate them. Don’t turn down a potential buyer…you just never know…

For more information on tips for selling your home (via our association with EveryHome Realty), downsizing, estate sales, elderly transition please contact Nick Santoro or Joe Santoro, from Personal Property Managers at 215-485-9272 or 908-368-1909 or visit their website at www.personalpropertymanagers.com