11 Tips to Home Selling Success

Selling your home? 11 Tips to Achieve Success.

The real estate market has changed. We have weather the troubled times over the past 6 years. The market has settled and in many cases home values are on the rise. Here are a few tips to think about when listing and selling your home.

This is part of a continuing series of articles and insights by Nick and Joe Santoro of Personal Property Managers, www.personalpropertymanagers.com to help you with your real estate, downsizing, and senior transition service needs. Personal Property Managers services Pennsylvania and New Jersey.

1. Pictures. Pictures. Pictures. 92% of homebuyers start their house hunt online. In real estate, compelling means pictures! A study by several online real estate services shows that listings with more than 6 pictures are twice as likely to be viewed by buyers as listings that had fewer than 6 pictures.

2. Video.  In today’s market, while pictures are great, video’s are even better. Have you looked at YouTube recently? Consider posting a video online to highlight your home.

3. Social Media. Facebook is the great connector of people these days. If you have 200 friends and they each have 200 friends, imagine the power of that network in getting the word out about your house!

4. Beat the competition with the condition of your home. In many markets the way you can compete is on condition. Make sure that the little nicks and scratches, doorknobs that don’t work, and wonky handles are all repaired before you start showing your home.

5. Stage the exterior of your home too. Stage the exterior with fresh paint, immaculate landscaping and even outdoor furniture to set up a Sunday brunch on the deck vignette. Buyers often fantasize about enjoying their backyards by entertaining and spending time outside.

6. Access is essential. Homes that don’t get shown don’t get sold. Don’t make it difficult for agents to get their clients into your home – if they have to make appointments way in advance, or can only show it during a very restrictive time frame, they will likely just cross your place off the list and go show the places that are easy to get into.

7. The price must be right. Today’s buyers are very educated about the comparable sales in the area, which heavily influence the fair market value of your home. And they often know that they’re in the driver’s seat. To make your home competitive, have your broker or agent get you the sales prices of the three most similar homes that have sold in your area in the last month or so, then try to go 10-15% below that when you set your home’s list price. The homes that look like a great deal are the ones that get the most visits from buyers and, on occasion even receive multiple offers.

8. Get clued into your competition. Work with your broker or agent to get educated about the price, type of sale and condition of the other homes your home is up against. Attend some open houses in your area and do a real estate reality check: know that buyers that see your home will see those homes, too – make sure the real-time comparison will come out in your home’s favor by ensuring the condition of your home is up to par.

9. De-personalize. Do this – pretend you’re moving out. Take all the things that make your home “your” personal sanctuary (e.g., family photos, religious décor and kitschy memorabilia), pack them up and put them in storage. Buyers want to visualize your house being their house – and it’s difficult for them to do that with all your personal items marking the territory as yours.

10. De-clutter. Pack up all your little nick-knacks, anything that is sitting on top of a countertop, table or other flat surfaces. Anything that you haven’t used in at least a year? That goes, too. Give away what you can, throw away as much as possible of what remains, and then pack the rest to get it ready to move.

11. Listen to your agent. If you find an experienced real estate agent to list your home, who has a successful track record of selling homes in your area, listen to their recommendations! Find an agent you trust and follow their advice as often as you can.

For more information, please contact Nick or Joe Santoro of Personal Property Managers, at 215-485-9272 or 908-368-1909 www.personalpropertymanagers.com

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